Philanthropic toilet paper: “Who Gives a Crap” raises money for sanitation | Sanitation Updates

After sitting on the toilet for 50 hours, Australian social entrepreneur Simon Griffiths raised AU$ 50,000 {US$ 51,000) through crowdfunding for a new line of philanthropic toilet paper. Griffiths plans to donate 50% of the profits from the sale of “Who Gives a Crap” toilet paper to WaterAid for sanitation projects. The next step is to raise another AU$ 50,000 to convince Australian supermarkets to stock “Who Gives A Crap” rolls on their shelves by the end of the year.

See the slick, humorous campaign video.

imagine spending 50 hours on the toilet, now imagine spending the same time on the toilet to raise $50,000 - that is a lot of time to sit on the loo